Fifth Harmony ft. Gucci Mane MV/Song Review: “Down”

Fifth Harmony has returned with their first single as a foursome after former member Camila Cabello departed the group late last year. Before I get into my review I want to say that I like Fifth Harmony and am rooting for them. There are currently no other girl group acts like them in the US which makes them unique. As a fan of girl groups, I would like them to thrive. Though things seemed messy for a little while with Cabello’s departure it seems, in the end, both parties involved are in a happier place. All good things. Which leads to Fifth Harmony, with the help of Gucci Mane, releasing “Down.” Like said it’s their first song as a new configuration and it’s catchy, but it is not fresh.

A common tale for many popstars, and in many ways a common curse, is rehashing a formula that worked previously on a hit song. “Work From Home” was one of the biggest songs released last year. It received certifications worldwide and the music video garnered over 1.5 billion views on youtube. From a business perspective I understand why “Down” seemed like a good and safe idea. It includes a rapper growing in popularity, like “Work From Home” had Ty Dolla Sign, it has a repetitive though catchy chorus, and it has cheeky lyrics. It has the formula that worked really well before. In fact, they even brought back the same writers. If “Down” can achieve even half of what “Work From Home” did then it’s a huge win. The problem for me is the song is just white noise in today’s market which is already over saturated with the same old sound. Fifth Harmony may be starting fresh with one less member, but their music isn’t. Hopefully their album will contain new and more innovative sounds than this as I truly believe they can do better and deserve better. And while I didn’t mind the rap verse, it was odd that Gucci Mane took up a large portion of the song that could have been dedicated to members who were not heard much.

As for the video, all the girls looked gorgeous. The tacky outfits I believe are meant to fit the motel theme. Lauren Jauregui’s vocals shined throughout along with her presence. Normani Kordei knows how to work a camera and always has. Dinah Jane’s natural hair looked phenomenal. But for me, it was Ally Brooke who especially sparkled.  The lighting of her room made her appear angelic and her dancing has greatly improved. I wish the pool scene had been more than mere close ups. There is some replay value here, but I can’t say the video made me enjoy the song much more. All in all “Down” is just alright for me. Not terrible. Not great. I’m waiting for better.

Ed Sheeran’s “Shape of You” Joins the 1 Billion Views Club!

This week Ed Sheeran’s “Shape of You” reached 1 billion views. It’s his second video, after “Thinking Out Loud”, to reach this milestone.  It is also the second video released in 2017 to reach 1 billion views, the first being “Despacito” by Luis Fonsi ft Daddy Yankee. Congrats to Ed! His title as a streaming monster continues!

DAY6 MV/Song Review: “I’m Serious”

DAY6, a South Korean five piece rock band under JYP Entertainment, has an ongoing project in 2017. The project is called Every Day6. Every month, since January, they are releasing a new song and music video until the end of the year. April’s contribution to this project is entitled “I’m Serious” a song, like the ones that came before it, that DAY6 wrote lyrics for and helped write music for. The moment the song starts playing you get that feeling of finally being able to open your windows after a long winter. Warmer weather has arrived! It’s time to go outside! This is a fitting shift for them whose previous Every Day6 releases have been heavier, sadder, and filmed in dark studios. This time around the boys are running around on a beach, cruising in a jeep, and singing an infectious bit of a capella in front of a summery looking hut. The music video is simplistic and fits the song perfectly. No frills. No thrills. Just laidback fun. It’s feel good. It’s joyous. It belongs on many variations of summer playlists. Truly an instant mood changer. Go here to check out the previous Every Day6 music videos!

The First Music Video to Reach 1 Billion Views in 2017 Has Arrived!

“Despacito” by Luis Fonsi featuring Daddy Yankee has amassed 1 billion views in a little over 3 months. It has topped the charts in over a dozen countries and landed the top spot on the Billboard Latin chart. On April 16th a remixed version of the song featuring Justin Bieber was released which is sure to help the already wildly successful song gain  more popularity in the States.

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TAEYEON MV/Song Review: “Make Me Love You”

South Korean singer Taeyeon’s latest single “Make Me Love You” comes from the deluxe version of her first album entitled My Voice.

The music video for “Make Me Love You” is all about light. The way light moves across a window, or filters in from above, or bursts from a bulb. Light, aside from Taeyeon, is the main character in this video. Plentiful camera zooms and editing tricks are also in play.  The flower floor/ceiling and Taeyeon looking down at herself are the most notable moments. That said, and despite some beautiful visuals, it’s a video I would watch again only for the audio. Isn’t it frustrating when a great song gets a boring video? So lets move onto the great song! My heart swelled from a beat and vocals that would make Kelly Clarkson tip her hat. The chorus is anthemic and subtly builds in power each time it is heard. Not to mention it’s completely in English. “Make Me Love You” is the most satisfying song Taeyeon has released this year.

WINNER MV/Song Review: “Really Really” & “Fool”

2WINNER is a South Korean boyband consisting of four members: Jinwoo, Mino, Seunghoon, and Seungyoon. This is their first return to music after previous member, Taehyun, left the group last year. With their new single album, Fate Number For, they prove that they are still going strong despite the change in lineup.  Their two new songs include: Continue reading